Finding a Way Through the Maze of Coffee / by Amanda Jones


The world of coffee is not what it used to be. Once dominated by a few large companies, the coffee roasting landscape has recently undergone dramatic change since those earlier days.

Just as consumers seek out a unique and tailored experience in all aspects of life, coffee has been notably changed by the expansion of the coffee roasting scene. Telling the difference between hobbyists and serious contenders is harder than ever, as entry barriers such as the cost of machinery are getting lower and lower. With all manner of coffee roasting solutions, for the humble café owner, it can be incredibly confusing to sort through the chaos.

At Coffee & Co. Roasters we have developed a unique wholesale solution that draws on our experience throughout the Sydney café scene. As coffee is a drink enjoyed by all, we don't think there should be any barriers or pretensions between café owner and coffee roaster. What's important to us is that you and your customers enjoy the brew that you are serving.

The first step in achieving this is finding a coffee that has been proven to sustain the fickle demands of Sydney’s high energy market. Our in-house developed blend does not skimp on flavor or intensity, and will keep customers coming back for more, day in, day out. Compliment this with our single origin for short blacks and long blacks. As more cafes shift to providing multiple coffee choices for their customers, adding a single origin to your repertoire will not only enable greater variety, but allow for you to share the story of your coffee with the customer.

Of course, the relationship doesn't stop there. In developing your coffee offering we provide barista training, branded shades or wind barriers and coffee machine servicing options. This will enable each café to define exactly what it is about their coffee that is unique, and continue to draw in customers and keep regulars coming back to create the essential community that sustains a small business.

Beyond these product-based solutions, if you start serving Coffee & Co. Roasters you'll become part of our family. We pride ourselves on the ongoing relationships we have with our café customers, many of whom have become close friends. As we continue to explore the new world of coffee, we would love you to join us on this journey.